Marketing evolves at the pace of the technologies that drive it: advanced segmentation, behavioural targeting, programmatic advertising, predictive models, signal-based strategies and even optimisation for AI-driven engines. Techniques change, but the challenge remains the same: reaching the right audience without creating regulatory or reputational risk. This constant evolution calls for legal advice that understands the business, anticipates change and strikes the right balance between innovation and compliance, including in relation to the obligations that now apply to platforms and recommendation systems.
At Audens, we have been working for years with advertisers, agencies and technology companies to activate campaigns, data-driven models and measurement solutions with full legal certainty. Our approach is practical: identifying how commercial initiatives can be implemented in practice, reducing uncertainty and avoiding future issues with authorities, users or partners in an increasingly demanding regulatory environment.
Data management
We advise on campaigns based on segmentation and big data, as well as signal-based strategies and cookieless environments, ensuring compliance with advertising and data protection rules.
Attribution and campaign measurement
We help define web and app attribution models: analysing measurement platforms, integration with ad networks and the configuration of pixels, events and tracking systems.
Social media marketing
We define criteria for collecting and using information from social profiles, influencer collaborations and social media campaigns, ensuring transparency and legal certainty.
Native advertising and branded content
We assess the integration of commercial messages into editorial content, whether in digital media or platforms, ensuring proper identification of advertising and reducing regulatory risk.
Digital visibility and positioning
We intervene in disputes related to the use of third-party signs in digital environments: from conflicts in search or recommendation systems to promotional strategies on automated platforms.
Other digital strategies
We provide advice on direct marketing, affiliate programmes, contests and prize draws, automation tools and any digital action requiring a clear, effective and secure legal framework.
Success stories
We advised a technology company on the design and evolution of its SaaS attribution and measurement solution, ensuring that all its features —including multi-channel analytics and cookieless models— complied with the GDPR and cookie rules. Our contribution helped balance compliance with strong commercial performance.
At the request of a creative agency, we reviewed a website developed for a financial institution’s mortgage campaign. We examined the use of third-party content, the OAuth-based registration system and accessibility requirements, and drafted all legal texts and contractual documentation needed for launch.
We advised an energy-sector company on adapting its loyalty programme to the digital environment, integrating advanced segmentation and personalisation features. We reviewed data flows and registration processes, defined the necessary legal bases and ensured that the new digital experience fully complied with applicable regulations.
We assisted a marketing automation SaaS solution in designing its features —forms, advanced segmentation, dynamic creatives and more— to ensure that it operates in line with the GDPR and e-privacy rules. Our advice helped shape a reliable product aligned with the demands of digital marketing.
