{"id":1868,"date":"2023-11-13T10:00:00","date_gmt":"2023-11-13T09:00:00","guid":{"rendered":"https:\/\/www.audens.es\/sala-de-prensa\/?p=1868"},"modified":"2023-11-27T16:55:06","modified_gmt":"2023-11-27T15:55:06","slug":"el-pais-el-reto-de-las-tecnologicas-para-ofrecer-publicidad-personalizada","status":"publish","type":"post","link":"https:\/\/www.audens.es\/sala-de-prensa\/el-pais-el-reto-de-las-tecnologicas-para-ofrecer-publicidad-personalizada\/","title":{"rendered":"El reto de las tecnol\u00f3gicas para ofrecer publicidad personalizada"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"368\" src=\"https:\/\/www.audens.es\/sala-de-prensa\/wp-content\/uploads\/2023\/11\/facebook-ads.jpg\" alt=\"\" class=\"wp-image-1869\" srcset=\"https:\/\/www.audens.es\/sala-de-prensa\/wp-content\/uploads\/2023\/11\/facebook-ads.jpg 575w, https:\/\/www.audens.es\/sala-de-prensa\/wp-content\/uploads\/2023\/11\/facebook-ads-300x192.jpg 300w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/figure>\n<\/div>\n\n\n<p>El Comit\u00e9 Europeo de Protecci\u00f3n de Datos ha instado a las autoridades irlandesas a que recuerden a Meta que debe fundamentar la publicidad personalizada en sus redes sociales en el consentimiento de los usuarios, y no en otras bases de legitimaci\u00f3n. <a href=\"https:\/\/www.audens.es\/maitane-valdecantos.php\">Maitane Valdecantos<\/a> y <a href=\"https:\/\/www.audens.es\/marcos-judel.php\">Marcos Judel<\/a> opinan sobre las causas de esta decisi\u00f3n y sus consecuencias.<\/p>\n\n\n\n<p>Foto: <a href=\"https:\/\/unsplash.com\/es\/fotos\/macbook-air-en-la-mesa-r02wxT3-PYw\">Will Francis<\/a> (v\u00eda Unsplash)<br>Puedes <a href=\"https:\/\/elpais.com\/economia\/negocios\/2023-11-12\/la-batalla-por-la-publicidad-digital-personalizada.html\">leer la noticia completa<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Descartadas otras bases de legitimaci\u00f3n, las tecnol\u00f3gicas tendr\u00e1n que solicitar el consentimiento de los usuarios para poder impactarles con publicidad basada en su comportamiento. <A CLASS=\"read-more\" HREF=\"https:\/\/www.audens.es\/sala-de-prensa\/el-pais-el-reto-de-las-tecnologicas-para-ofrecer-publicidad-personalizada\/\">[+]<\/A>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164],"tags":[12,13,23,22],"medio":[54],"organizador":[],"class_list":["post-1868","post","type-post","status-publish","format-standard","hentry","category-prensa-escrita","tag-maitane-valdecantos","tag-marcos-judel","tag-proteccion-de-datos","tag-publicidad","medio-el-pais"],"_links":{"self":[{"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/posts\/1868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/comments?post=1868"}],"version-history":[{"count":2,"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/posts\/1868\/revisions"}],"predecessor-version":[{"id":1871,"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/posts\/1868\/revisions\/1871"}],"wp:attachment":[{"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/media?parent=1868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/categories?post=1868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/tags?post=1868"},{"taxonomy":"medio","embeddable":true,"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/medio?post=1868"},{"taxonomy":"organizador","embeddable":true,"href":"https:\/\/www.audens.es\/sala-de-prensa\/wp-json\/wp\/v2\/organizador?post=1868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}