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Advertising law

Advertising law

Investing in advertising means investing in visibility, market and business. As is the case with all investment, it requires legal certainty. Inappropriate management of advertising efforts may turn a beneficial campaign into a problem: infringement of copyright or consumer rights, claims for misleading or unfair advertising, complaints for data protection... Or at times it may be even worse: a reputational crisis likely to damage your brand, image and company.

A disruptive and novel campaign, guerrilla marketing or the use of social networks, influencers and promotions go hand-in-hand with appropriate legal advice. You can protect your company’s image and prestige using from the start the specialised preventive advice provided by Audens.

Advertising contracts

  • The success of a campaign often depends on a good contract. We draft and negotiate agreements for all kinds of advertising platforms: press, radio, TV, the Internet, sponsorship, etc.

Conventional campaings

  • We carry out prior analysis of copys, scripts and placement of your advertising campaigns, to guarantee compliance with the law and good industry practice.

Contests and prize draws

  • We advise on the most appropriate way to carry out a promotion. We not only draft the legal terms and conditions, but guide you on the mechanics, applicable taxes, etc.

Advertising self-regulation

  • We can represent you in cases that are brought before Autocontrol, the main and most representative authority for advertising self-regulation in Spain.